About
our Company
Fred, like a fine chef, has perfected the art of blending and preparing his incense. The incense making process is an intricate one that can take up to three weeks for each batch. The incense is dipped and sprinkled with the herbs and/or powders, and then dried in the brilliant New Mexico sun. The manual labor is intensive, but worth it. Designed to be burned in a horizontal, rather than vertical, position, each stick of Fred Soll'sŪ incense burns at least two hours, some scents even burn up to three hours. Fred refuses to compromise his standards, buying only the highest quality pure resins, essential oils, and herbs.
The first turning point of his life occurred one day in 1972 when his old friend Jerry, whom he hadn't seen for four years, looked him up and asked him to meet at a fancy hotel in New York City. Jerry shared with Fred that he had joined the Hara Krishnas and offered Fred a job selling their incense in New York State. During this time Fred moved to the West, and after a few years of doing nicely in the incense sales business Fred moved to Albuquerque, New Mexico. Fred has recently moved his business east of Albuquerque to "the country" - Tijeras, New Mexico.
Fred credits his friend Genoa with the circumstances of his outstanding incense products. Genoa approached him one day with a handful of sticky piņon resin harvested from the New Mexico trees and asked "Fred, you know all about incense; why don't you try to make some incense out of this pure resin?" And thus, the beginning of Fred Soll'sŪ pure resin incense. Fred Soll was born in Brooklyn, New York, July 27, 1945. In 1968 Fred graduated from Pace University with a degree in Marketing and Business Administration as well as a degree in Nutrition. Fred is married to Joy Soll, the inspiration and namesake of his Joyous Rose incense.
Fred Soll'sŪ Incense & Etc. is run by his wife and sister-in-law with the help of one part-time employee. Joy, his wife, handles the retail sales and web site. Judy, his sister-in-law, manages the wholesale orders for stores. Fred continues to make the incense with passion - by hand - with the help of two assistants.